Top Social Apps Performance in Nigeria Q2 2023

In Q2 2023, the top social apps in Nigeria exhibited diverse trends across downloads, revenue, and active users. The data, sourced from Sensor Tower, reveals intriguing insights into the performance of TikTok, Facebook Lite, Instagram, X, and Status Saver - Video Saver.

TikTok saw consistent growth in weekly downloads, peaking at around 287K in mid-June. Weekly revenue fluctuated slightly but remained stable around $22K to $23K. Active users showed an upward trend, reaching over 5.7M by the end of June.

Facebook Lite experienced steady weekly downloads, maintaining an average of approximately 180K to 190K. Revenue varied, with a notable peak of $974 in early April. Active users remained stable, consistently hovering around 21.9M throughout the quarter.

Instagram also performed well, with weekly downloads fluctuating between 130K and 158K. Revenue showed a gradual increase, reaching $783 in mid-June. Active users saw a steady rise, peaking at over 8M by the end of the quarter.

X maintained a consistent download rate, averaging around 65K to 70K per week. Revenue had some fluctuations, with a high of $6.6K in mid-April. Active users remained relatively stable, with a slight increase to approximately 2.2M by the end of June.

Status Saver - Video Saver showed a growing trend in weekly downloads, peaking at around 39K in early June. Active users steadily increased, reaching over 318K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.